There are many reasons to have a legal blog. Most bloggers write about their experiences and shares stories with friends, family, and co-workers. Bloggers also share their knowledge and skill on the internet teaching readers how to do certain tasks, such as cooking or crafts. In fact, there are many blogs that are devoted to…
Hiring a Legal Content Writer for $30-$60 a Blog Post is Cheaper than Assigning Your Associate Who Bills Clients at $200 an Hour The practice of law is expensive–we know that. Some experts require two or three thousand dollars just for them to review your case and decide whether or not they will assist you–just…
Lawyers throw money into many different ways to advertise their services. This includes on the television, radio, yellow pages, with bar associations, and on the internet. But not all of these ways are effective, and many of them are a waste. This is particularly true for small firms or firms in saturated markets. Thus, the…
While a legal blog is no substitute for a substantial law firm website, your legal blog is an essential tool to increase the visibility of your law firm website. In fact, blog websites are primed to create traffic flow to the individual posts much faster than a regular website is to create traffic to individual…
The June 2013 issue of the ABA Journal republished the 2013 Legal Technology Survey Report in the “Business of Law” section of their magazine. As a legal content writer and practicing attorney, there is great interest in observing and reacting to the trends that relate to me. All of the data excerpts except one included…
The American Bar Association (“ABA”) published an article reporting the findings of a LexBlog 2012 end-of-the-year survey regarding U.S. law firms and legal blogs. The study itself focused particularly on large law firms and reported some very interesting findings. Of the top Am Law 200 law firms, 77-percent of those firms had legal blogs which…
As legal content writers, we are always willing to take request from clients regarding services we may provide. Back in August, we had received a request seeking a legal blog start-up kit which comprised of a group of blog posts to help populate a legal blog before launching it publicly. We gladly obliged and provided…
Too many legal content writers go off the “content is king” approach. That is not entirely true though. Legal content is much more complex than just drafting blog posts and articles. But as you’ll read in this post, content is less than one-fourth of a webpage’s overall ranking. Each post or article must consider Search…
Recent studies show that search engine queries have surpassed Yellow Page and directories for local business searches. In addition, less and less people cite paper advertising as their primary source of information; upwards of seventy-five percent refer to search engines seeking local services as their first resource. Moreover, your best clients and your strongest competitors…
The single most important tool in law firm marketing is having a webpage. But it goes without saying that there are a lot of attorney and law firm websites that your page will be competing with. Therefore, it is imperative to differentiate yourself from the competition through your website. To help you do this, there…