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Understanding Infographics for Lawyers: What Are Infographics and What Makes a Good Infographic for a Law Firm

Infographics play a vital role in designing for many years, as it is a graphical representation of the data for easy and quick understanding. But most of the law firm’s injury lawyers do not know about it. Either lawyers are new to the design phase or they do not know how infographics play a huge role in Search Engine Optimization or SEO.  Many lawyers ask “what are infographics” and do not know how infographics for lawyers can help their law firm in big ways.  Our legal content writer explains some basic but critical information about infographics.

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It is our goal that our content gets maximum organic traffic, and on google research results, our website appears on first page. Infographics gets people attention and helps us to achieve our goal. Personal injury lawyers and law firms legal content writers know that different cases including auto accidents, medical cases and other personal cases are in demand. So, the websites that get most of the traffic are always comes on the top of google searches. They are more likely to get more views and clicks. This results law firms’ chances of getting more clients. 

For better understanding, personal injury law firms and lawyers should know that

  • Infographic Statistics
  • Definition of infographics?
  • Why are infographics used?
  • How can we create an infographic?
  • What are the different types of infographics?
  • How can we make an infographic design effective?

Statistics Supporting Infographics

First, let’s not talk about what are infographics by why are infographics important?  Well, statistics show that people remember 10% of what they hear but 65% of what they see in a visual.  That is just straight science.

Infographics can increase website traffic by up to 12%—that’s a 12% increase for just adding a special photo.  While 12% might not sound like a lot, a 12% increase can mean 1-2 extra clients a month for law firms with low website traffic like 30 visitors a month (assuming a conversion of 30% which is common for average law firms).  That means one new client could easily pay for your marketing for the year.  Wait what?  Your website gets more than 30 visits a month?  The return could be substantial by just adding an infographic.

Infographics are 30 times more likely to be read when they are contained in blog posts or news articles, meaning law firms that place these in a post really can get strong conversion.  That is huge because it means you almost essentially have a captive audience.

Xerox research shows that infographics can increase sales up to 80%.  This can increase a personal injury lawyer’s conversion rate.  This is why infographics for lawyers are important.

Infographics are found to be one of the most effective ways to bring content to mobile users on phones, tablets, and related smart devices. With smart devices being the most common way people search, particularly on cell phones, this is a huge statistics to take advantage of.  Personal injury lawyers that use infographics will succeed.

All of these statistics highlight why infographics for lawyers are essential.  Our legal content writer knows this to be true for law firms, and explains what are infographics and how they can be used in law for personal injury lawyers and attorneys.

What Are Infographics for Lawyers? 

The word infographics is a combination of information and graphics which means “a visual representation of data and information.” For visual communication, we can say that infographics can act as a useful tool. They are used to grab attention of people. So, it has greater usability and understandability. Infographics should be clear and to the point.

It is important to realize that infographics are different than optimizing images for SEO. We wrote about that in our blog post here about optimizing photographs for blog posts. In fact, you can both have an infographic AND optimize it for SEO. A double-whammy for personal injury lawyers and law firms.

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A few sample infographics are on the sides here.  They show generally some formats where you can add headings, text, and other pictures.  Statistics and other facts also are useful.  Generally, high-contrast and bright colors are used to catch a person’s eye and to feed information.

Having a personal injury legal content writer with infographics experience is one of the best traits of a legal content writer. Infographics include different images, charts, minimal text, etc.  Infographics can also be purchased online through many resources such as FIVERR,, and other photo-supplying websites or companies.  

What makes infographics complicated is that infographics should be basic and complex at the same time.  They need to be easily digestible, but they also need to be full of useful information that can be quickly read and understood.  This can be tricky to pull off which is why a lot of personal injury lawyers do not know what infographics are and still ask “what are infographics for lawyers.”

Why Should Lawyers Use Infographics?

Infographics have a huge impact on SEO. And it makes information easy to digest. When you want to explain something quickly and we have not enough words for it, an infographic is a good option for it. As it clears from its definition, it can be useful in any industry. It would be helpful and sufficient for personal injury legal content writer anytime when they want to:

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  • Provide a quick overview of a topic
  • Explain liability in a simple and fast way
  • Share common damages in an obvious and quick manner
  • Provide examples of several types of common injuries and explain them
  • Gives you a short overview of the topic
  • Explain a difficult information
  • Display survey data
  • Display findings of their research
  • Review a long report or blog
  • Compare different values or options
  • Create awareness about some cause or an issue, and
  • Many other common issues.

Legal content writers use infographics to picture their reports and demonstrate their findings and much more.  A law firm using infographics will have a use SEO and information advantage than law firm websites that do not use them.  Thus, the answer to “what are infographics for lawyers” is best described in a utility way as: important SEO tools.

How to Create Infographics for Lawyers

Infographics can be used as a tool but to know how we can make it, is a separate question. To create your infographic, we should follow some steps.

We cannot jump directly into the design phase without a proper plan. So, we should start by outlining infographics and organize the data according to that outline. The basic idea behind this outline is to make the information in a linear and organized manner.

The four steps by following the outline to create an infographic are:

  • Determine the key takeaways of your content
  • Determine the title, headers, sub-headers, and facts
  • Consider the length of paragraphs and points
  • Include notes for the designer

What are the Different Types of Infographics?

In content marketing, Infographics play a huge role for small brands. Not only effective for advertisement and engagement in social media platforms but also, they are more affordable than GIFs and small videos. There are different types of infographics elements, it is up to you to choose which type to visualize your information. 

Below are the seven (7) different types of infographics that can a legal content writer use for the law firm and lawyers. 

  • Timeliness
  • Data Visualizations
  • Anatomy
  • Processes and How-To’s
  • Comparisons
  • Lists
  • Maps

The key to effective and successful legal content marketing for the law firm and lawyers is to know which type of infographic would be related to your content and when to use them.  What are infographics for lawyers is so much more than just a photograph, but a picture with strong layers of information.

Advantages of Infographics

Infographics help the readers to absorbs a lot of information in a short period. A law firm can make difficult concepts easier to understand by replacing them with graphics. Users stay on the website if its content is engaging. Keeping the user to remain on the site will help us to get the user to act. For example, if the user stays more time on the website, chances are the user will call the firm about his or her case.

Infographics usually get popular on social media and easily get share and become viral. On any website, infographics get more clicks than the text material. A law firm can use them on their blogs or their websites. Readers can share them on social media, buttons should be available.

A law firm should be aware of the need for SEO when creating infographics for different websites. It should have a title and description so that google crawlers can easily find their web pages. Include different keywords, which is part of SEO strategy. After this, results should be a higher ranking and more traffic for the firm’s website.

Nowadays, SEO is the most important tool because different search engines want to determine how content can help the searcher on the internet. Search engines are usually used to hunt the internet and evaluate the present websites that are suitable for search results just like machines.  We have already discussed Why the Best Legal Content Writer with SEO Experience Could Help Your Injury Law Firm in our previous blog. Now we will discuss how infographics can help a website’s SEO and traffic in the law firm market for lawyers.

Upgrade Your Marketing Game with Infographics

We have legal content writers for personal injury law firms and lawyers. We have different types of content writers including truck accident legal content writers, medical malpractice legal content writers, and auto accident legal content writers used to draft content for blogs and law firm’s website. In a world, where it is harder to stand out, infographics help SEO to grow faster and rapidly. Infographics will help you with the best SEO ranking you want in different ways.

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1. Traffic

If an infographic is relevant and interesting for some group, it will generate traffic. A well-crafted and valuable infographic is always eye-catching. It does not mean you make two different patterns and use them together to make an infographic, it should be well organized. If you make them efficiently, then you will feel the rising results in traffic.  Thus, “what are infographics for lawyers” should really mean they are a traffic machine for law firms.

2. Link Building

According to the search engine journal published in 2017, link-building and content are two of the most important factors for SEO. We know people are looking to share, rewrite and curate the content. And link building is one of the challenges that infographics solve. When people find their kind of interest in a well-crafted infographic, they always give you credit after sharing the information.

3. Relevancy

An infographic that is interesting enough for the audience can circulate for many years. We can find topics from unique angles, more specific to the information, and which can demonstrate our authority on the relevant topic depending on our expertise. Many topics can create relevancy to the public, industry, law firms, and the audience.

4. Versatility

Infographics are very versatile in contrast to other forms of content. We can turn a single infographic into multiple contents with the divisible content strategy. Either we can use them for social media promotion or in e-books. With this type of legal content in law firms, you can be more likely to get the gold.

How to Create Infographics for SEO Improvements?

Some important factors help in making an impactful infographic. We should take some important steps.

1. Start with Your Goal

SEO is actually “The growing rankings for keywords in different search engines for your related business.” We can say it is not a goal. Just because a competitor creates infographics, or it is trending, does not mean just by following them we can lead to success. We should know our goal related to our project and what is its role in the larger context. Is it the element of a larger project? Or is it related to some specific target? Is this a one-to-one approach? These questions seem to be critical but knowing their answers we can guide ourselves for creative ideas and ultimately reaches our goal.

2. Choose a Subject People Care About or Need Help With Certain Problems

Lawyers mostly do not know much about content writing for marketing purposes and for SEO purposes. This is why we provide the best legal content writers. We have said it before, we must focus more on the target audience, their preferences, their choices, what they care about and how our infographic will help them in understanding. As a result, we cannot create infographics we want, but what our target audience wants. 

If we do not know who you are trying to reach, then we can make market personas and some other methods.

Initially, we should know what subject we are trying to deal with, then we need to find the right angle and execution for it. There are many ways to find ideation. Our focus should be that we are making sure our idea serves our audience.

What to Focus On
  • Add your spin on a well-covered subject. Is our idea differing from the traditional ones? Should we take a stance on it? Does our idea is unique and disproving some hypotheses? Do not get nervous about it. If our idea is unique, maybe our audience appreciates it.
  • Do keyword research to get topic ideas on what people are searching for. We wrote about keyword research for lawyers an how it is imperative.  Well it is so important, that you should do this to kind out the topics and posts that you need to write about which your prospective clients are searching for online.  Doing this will help discover new topics you should create content for.
  • Do something no one’s done before. As we discussed before, if our idea is unique, there are more chances it would like by all. We should create content that is fully our original ones.Do something someone did before—better. Not always we have to make something unique. Thus, we can also make something better than before. We can present some previous work in our taste and style. Whatever we wanted to add, we should add because rich content is a key for better SEO.
  • Improve something you have already done. One of the most following strategies to create something interesting is “To fill the gap.” We know many amazing works, but we should make it refresh now. Suppose when we are looking at the piece of information or we are updating something, we look at what is missing. This same thing we can do for creating infographics by adding some new content, examples, and information to help improve it.

By searching the questions that most people are asking to search engines can easily help us identify those knowledge gaps.

3. Choose the Right Keywords and Titles

Keywords and titles are most important, they should not be of second preference. We should decide on keywords during the ideation phase and our infographic should be created with one keyword. But, this does not mean we should use that keyword in our infographic 50 times. Rather, the major goal is creating an infographic that describes a strong story, but we should need to know what we are trying to rank for, and we should have a title that also describes the same story. As such, when we are trying to find the most suitable keyword, some points should be considered. 

  • Relevancy: Are people are taking interest in this topic? Is this we are using the right keyword? Is our keyword is related to our goal?
  • The popularity of the term: If we are trying to reach people, we should know their language. Our focus should be on what people are searching not what our product is. For example, people are searching for “good lawyers” and we are using the keyword “High qualified law firms”. In this way, it makes difference.
  • Longtail keywords: Critical tip here! Longtail keywords help us expand our content, particularly when we are covering the same subjects.

In conclusion, when we are looking in law firms or lawyers to go to court for us, what subjects’ people are looking about, what are their interests, what they are sharing. Here are some tools and sources to find out the relevant topics and keywords.

  • Google trends
  • Answer the public
  • BuzzSumo
  • Moz
  • SEMRush
  • Ahrefs
  • Quora

4. Create Your Infographic Around That Keyword

The key to gets a lot of organic traffic is value for great content. People prefer content that educates them, delivers on their promises, entertains them, gives them practical knowledge, and inspires them. Our job is to create a strong infographic that does this by:

  • Tell a story.Mixing different chunks of information is not a story. We need a powerful storyline that entices, engages, and guides our reader to a logical conclusion.
  • Use the right language. Craft our infographic with them in mind. Watch our word choice, avoid buzzwords, and speak to their level of intelligence.
  • Use a straightforward headline. Although jokes are funny, but we cannot risk by creating an infographic that our audience does not know what it is about. Everything should be clear in the heading and intro, as they have limited time to understand them.
  • Design for a story. As we discussed before, our goal is the main highlighting point, even in the design phase. We must make sure that we are using the right format and follow best practices.

5. Optimize for SEO

Moreover, last but not least, we come towards the most important point which is optimization. Unfortunately, some people usually put their 80% energy into creating infographics but forget to put the last effort into optimizing them. Therefore, everyone should follow the checklist, so we need to know what to do:

  • URL String: Ensure your keyword is added to your URL.
  • Meta Description:  A meta description should use to check out the posts and different keywords. 
  • H1 Headings: Headings are used to add breaks between the texts. It makes the text more readable. We can add keywords too.
  • Image Alt Text:We should use a hardcoded infographic. That means you should include your keyword in image titles and alt text.
  • Page Length: Infographics alone can do well, as we see, but Google is homing in and high-value, rich content. That means posts that are 1,000+ words. We can add infographics to our exiting post, or we can create content around the infographic. Thus, we can also use different types of keywords. It depends upon our choice.
  • Page Load Times:People are impatient. If they must wait for an image to load, they will move on. 
  • Social Sharing Buttons:Infographics should be shareable to get organic traffic towards the website.

Use of Infographics in Personal Injury Law Firms

Now you have transitioned from “what are infographics for lawyers” to “how to use infographics in personal injury law firms.  Therefore, this is great because it can help improve your website and your business in so many different ways.  Keeping the reader’s attention towards their website is a big challenge for law firms. 

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Law firm services or marketing needs to do something that will get reader’s attention and interest and convey the firm’s marketing message.  Readers who want their attention fast, some law firms use infographics to appeal them. We are spending money and time improving their search engine report page (SERP) ranking.

Important Parts of Infographics

Infographics gives a law firm and lawyers’ website extra to set the firm apart from its competitors. There are some uses of infographics in law firm marketing:

  • Branding: A firm can use infographics to create its brand. Infographics gain attention to the law firm’s practice areas. A map can depict the states a national firm serves. Additionally, infographics also can highlight the recent achievements of the firm.
  • Educating clients: Users attend firm websites to get information on legal subjects. Infographics help people grasp processes which will sometimes be difficult to know from reading only text.
  • Newsletters and e-books: Infographics make a law firm’s newsletter or e-books more readable for clients. Keeping clients engaged through publications is vital to stay them and obtain referrals from existing clients.
  • Bios: A firm can spruce up the bios of the firm’s lawyers. Potential clients visit an internet page with a lawyer’s bio to ascertain if they will trust the lawyer to handle a case. Infographics help the reader visualize the lawyer’s qualifications. A lawyer inserts their LinkedIn information, and a web tool, like, converts the knowledge to infographics.
  • Promoting pro bono work: Infographics can help build goodwill for a firm by promoting its unpaid efforts. A chart can demonstrate the quantity of your time the lawyers within the firm spend on unpaid efforts and other community activities.

Tools to Create Infographics

A law firm that uses infographics to boost its marketing has two options. Either they can hire a designer or may choose to create their infographics. The firm can supply information and data and the designer creates from them. There are also online tools for the development of infographics. 

Many people use Canva which is a free tool with many, many upgrades and options. Piktochart, and are other tools we used to create infographics.  These are all great tools.  They all have different strengths and weaknesses, and many have different types of offering, templates, and examples.  Thus, what they offer and what you need may be different.

The best advice we can give you is to research on Google the tools to make infographics and see which program or app offers you what you need.  You can also ask our legal content writer for some advice which one you think might be best.

Moving from “What are Infographics for Lawyers” to Ordering Infographics

There are many ways to get infographics.  Yes, you can make them yourselves.  It is important to try this and do this.  Not only will this save you money, but you’ll appreciate how hard it can be do add the information and the graphic design.

That is why you may just want to order Infographics for lawyers online.  Yes, you can do that!

Some of the best places to do that are on FIVERR or other freelance websites.  

Yes, I said it—not through us.  Why not through us?  

Okay We Cost More and Aren’t Graphic Designers

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Well, we are more expensive.  We are also not graphic designers, although we have several programs to use that allows us to do infographics.  

BUT We are Just Better Because:

We are more expensive because of our really litigation experience, licensed attorney, thorough legal research, and the registered nurse (RN) that we use to evaluate injury posts.  When you order any content from our legal content writer, you are getting truly professional and superior work.  No other legal content writing firm as the experience that we have.  No one does.

So while you can get cheaper infographics from FIVERR and other websites, or even other legal content writing business, that does not make it better.  You get what you pay for, right?  After all, anything on your website is subject to the ABA model rules of professional conduct, which nearly every state has adopted or created their own professional rules. Thus, your website is a reflection of YOU.  That means what goes on your website, if it is inaccurate it could not only cost you a client, but result in professional discipline.

And that is why you really should look to someone who is more experienced, albeit even if more expensive, when answering “what are infographics for lawyers” and how can we improve our personal injury law firm’s website and marketing.  Ask our legal content writer for that help.

Personal Injury Law Firms Should Hire the Best Legal Content Writer for Infographics

There are not so many legal content writers or marketing businesses that tell you about the importance of infographics in SEO. Our case is unique, and we are very supportive in dealing with law firms and lawyers. This is just through our experience, which is over a decade.  So, we provide the best legal content writers to work with them to engage with a wider audience through different SEO techniques. Thus, when it comes to answering “what are infographics for lawyers,” we have a lot to say. 

Simply put, our legal content writer can help you gain greater organic traffic and we are becoming more successful in this regard.

Some of our other success has come by virtue that we have been a law firm’s sole marketing for many years, and they continue to have great cases.  The mere fact that our clients have stayed with us for so many years just indicates that we are producing the results they want.  While we do not have any specific examples of getting hits right now, we have the same clients for many years.

It is important as a personal injury law firm handling auto accidents, trucking accidents, slip and falls, trip and falls, medical malpractice, animal attacks, wrongful death, and any other type of personal injury case to have great marketing.  You may not be able to out-muscle the law firms with blanket television ads, but you can certainly out-muscle law firms with stronger internet marketing.  It will still be hard to do, but that is why you should hire the best legal content writer for infographics for lawyers with proven results to do it for you.

Learn more by contacting us through our easy-to-use “contact us” box available here

We look forward to hearing from you!

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Author: nbattaglia