Medical malpractice cases are the types of cases that can hit big. Trust us, we know. One of our medical malpractice law firm blogs got a New York lawyer a $3.6 million case right from our blog post we did for his firm. Not only do we have a decade of experience writing medical malpractice blog posts, but It helps that our marketing firm’s founder and managing member, Nicholas A. Battaglia, Esq., is a former medical malpractice lawyer with real litigation and appellate experience which is verifiable in REAL court decisions. As personal injury lawyers, we all know that medical malpractice cases are tough but have the potential to hit big. Why make the hardest part of a medical malpractice case getting the client? Hire our medical malpractice legal content writer to draft medmal blog posts for your law firm blog.
The tricky thing with medical malpractice cases is that most medical malpractice victims do not realize they have a case. This is because of a simple lie advanced by medical professionals that they did nothing wrong and it was simply a “bad outcome” or a “risk inherent to the procedure.” As medical malpractice lawyers, we know that is not always true. But we do not know that this is why is always said by the healthcare professions who do not want to deal with a potential medical malpractice case. This is why your medical malpractice law firm website and law firm blog MUST provide educational information to demonstrate to potential victims that they may have a medical malpractice claim.
But this is just one reason why a law firm blog is critical for your medical malpractice legal website. In fact, it is particularly important for personal injury lawyers to have a strong legal website and law firm blog with many relevant law firm blog posts. This is because personal injury law may be the most heavily advertised areas of law. A day does not go by without being bombarded by a personal injury advertisement either on the television, radio, internet ad, newspapers, or on the side of a bus mural.
Many of the firms that are engaging in this type of blanket advertising are able to afford thousands if not millions of dollars every year. But most personal injury lawyers that are solo practitioners or small law firms cannot afford to do this. This is particularly true for medical malpractice cases which can bring in some of the largest and most substantial verdicts for a big case. This is why medical malpractice lawyers seeking to fight back against all of the other larger firms need to hire a medical malpractice legal content writer. By having superior website content, solo and smaller law firms can take a part of the market share and raise up “organically” in Google search engine rankings for personal injury, auto accident, trucking accident, and medical malpractice cases. This is true even against law firms paying for Google ads.
Being on the first page of Google is imperative for personal injury lawyers. In fact, the higher up on the first page of Google, the better that the law firm will convert searchers into clients. Generally, there are two different types of Google search engine results that personal injury and medical malpractice lawyers need to know about.
The first and most obvious are paid Google search engine results. These are search engine results that are produced by paying a fee to Google. By paying this fee, a lawyer’s law firm website and law firm blog can appear at the very top of search engine results. These paid results are always above the “organic” or non-paid results. This is a perk for law firms trying to advertise very aggressively to get a particular type of case such a medical malpractice cases. But this is also a perk for law firms that do not want to wait for “organic” search engine results to transpire. Paying for Google search engine results to be at the top is the fastest and most effective way to be on the top page of Google. It is also the most costly.
Even if you are using paid Google search engine results, a personal injury lawyer should still use a medical malpractice legal content writer. There are many reasons noted in our blog post here. But the basic point is to ask yourself, if you were advertising in the Super Bowl and paying a lot of money for commercials, would you try to make the commercial itself or would you hire an advertising company that makes commercials professionally?
Yeah, it sounds like an easy question but far too many personal injury lawyers think they make the ads themselves.
The second and less obvious way to get to the top of Google search engine results is “organically.” This term explains what happens when a website “naturally” raises to the top of Google search engine results based on good search engine optimization (SEO) principles. One of the most important parts of SEO is content. In fact, it is often said that “content is king” with Google search engine results. Organic search engine results highlight this importance.
To organically get first page Google search engine results, a medical malpractice lawyer will need to have 1) strong content and 2) an optimized website. The strong content can take months for a personal injury lawyer to get to the top of a Google search result. While some lawyers do not like this, the end result is phenomenal because organic search results do not just go away with time like a paid Google ad. Rather, organic search results keep producing long after you have paid for the personal injury content and blogs. However, the second component to having strong organic Google search engine results is to also have an optimized website. This means having a good web hosting service, a clean and easy-to-use website, and a fast-loading website. With these tips and tricks a medical malpractice law firm and personal injury lawyer can get to the top of Google search results for much less money and remain there for much longer.
There are many different types of medical malpractice blog posts. In fact, there are some many topics that a full risk may not be possible given the evolving field of medicine. For instance, we did a Da Vinci medical malpractice post for a client which ended up receiving hits from around the world. Not just from potential clients, but also doctors, scholars, and other individuals interested in the technology and the legal implications from it. Even though these type of traffic does not get a client, it increases traffic to your website which increases your law firm website’s authority in the eyes of Google.
Here is a partial list of the most common types of medical malpractice blog posts that personal injury lawyers should have:
While there are personal injury law firms and medical malpractice lawyers that are spending thousands or millions of dollars each year to blanket advertising for all types of cases, that does not mean you can take a piece of their pie. In fact, statistics show that all of these advertising only helps one-third (1/3) of the time or less! According to statistics from the National Law Review, 63% of legal internet searches were non-branded yet 96% of people seeking legal advice searched on the internet.
Non-branded internet searches mean people are searching for “medical malpractice lawyer” as opposed to “John Doe medical malpractice lawyer” or “Law Offices of Doe.” This is HUGE for solo and small law firms because it means that, using keywords, you can rank higher for these certain areas and locations of law. Thus, having high, organic results for “Albany medical malpractice lawyer” or strong ranking results for “New Mexico medical malpractice lawyer” can get you significant results/
Yes, as a personal injury lawyer and medical malpractice lawyer you may be saying WHY hire a medical malpractice legal content writer. After all, you know the law and you are a proficient writer. BUT:
While all personal injury topics are highly sought after, medical malpractice cases are even more sought after. Big jury verdicts and awards can come in when a hospital, doctor, nurse, or other healthcare professional fail to comply with the standard of care that a reasonably prudent physician would have under similar circumstances and with similar experience, training, and skill in the same specialty. All personal injury lawyers know this. They also know that medical malpractice cases are not a typical auto accident case; medical malpractice cases take work. They are expensive to have experts and medical records. Medical malpractice cases can also be risky for personal injury lawyers because of all of the money tied up in expenses.
But medical malpractice lawyers know this. So why would a medical malpractice lawyer cut corners with their law firm website or law fir blog? Having a competent legal content writer is one thing, but having a dedicated personal injury legal content writer and proven medical malpractice legal content writer is another.
This is particular true considering that victims of medical malpractice cases may not know they are victims. It is up to you, the medical malpractice lawyer, to put the information out on the internet to allow potential victims to find the information, see there is a potential case, and learn how you can help them. Our legal content writing business can do that for you. Contact us today to find out how.