Having a personal injury legal content writer is very important for all types of law firms and personal injury lawyers.  But when it comes to more specific needs for lawyers who want to focus on large commercial vehicle accidents like tractor trailers, semi tractor trailers, 18 wheelers, box trucks, big rigs, double trailers/tandem trailers, and other trucks, having a trucking accident legal content lawyer is essential.  This is because all auto accidents are very competitive cases for personal injury lawyers.  But trucking accident cases are much more sought after and desired.  Thus, if you should have an auto accident legal content writer, having a trucking accident legal content writer is just as important if not more important.

In fact, trucking accident personal injury causes are very desired.  There are many trucking accident law firms and advertising groups which solicit and “wheel” lawyers trucking accident cases.  Some nationally based law firms and big “wheeling” advertisers run endless TV commercials and paid internet ads on Google.  It is nearly impossible to compete with many of these trucking accident law firms and personal injuries given their nearly endless budget for advertising for 18 wheeler wrecks.  

But there is a way to fight back.  Having a strong website and “organic” Google results can greatly increase your chances of snagging a trucking accident case.  Luckily, having a trucking accident legal content writer can increases your web presence without personal injury lawyers having to run expensive ads on television, radio, or on Google.  And it usually only takes one trucking accident case to pay for all of you law firm’s yearly expenses, including your marketing.  This is especially true of a personal injury legal content writer, whom could have a bill lower than your car payment

What are “Organic” Google Results?

When it comes to search engines, it is clear that Google is the king.  While other search engines like Yahoo and Bing have strong markets, Google usurps them all.  When searching on Goole, there are generally two possible results that you could have.  These two types of results are “paid” and “organic.”

Now, it is clear that “paid” results are search engine results that a law firm, business, marketer, or other individual or entity pay Google to have a top-ad placement.  This is the BEST way to get on top of Google’s listing.  If you want to be the top, all you have to do is pay.  How much?  Quite a lot!  Especially if you are advertising in a competitive market such as a big city and for auto accidents—particularly trucking accidents.  It could costs thousands of dollars a month to pay for Google’s top spots in major cities for trucking accidents.  This is particularly true in locations like Los Angeles, Houston, Jacksonville, and other major cities.  As well as in some major states like California, Oregon, Florida, New York, Illinois, Texas, New Mexico, and New Jersey, to just name a few common states for trucking accident cases.

But there is an easier way by using a personal injury legal content writer such as a trucking accident legal content writer.

You could have “organic” search engine results.  Organic search engine results are search page results which come up “naturally” in a user’s search.  The results come up in the search because of the way a website is read and interpreted by Google.  A website user like a law firm explains the main areas that it can help people and provides specific information on the website that Google can index for when someone reaches for that content.  When someone does search for that content, the search results are presented to users because it is relevant.  

The Catch with “Organic” Search Results for Personal Injury Law Firms and PI Lawyers

Organic results are FREE.  If you can do them yourself.  But most personal injury law firms and lawyers cannot do this type of marketing.  This is a combination of the lack of time with the lack of experience in knowing how to naturally present material for Google to read and interpret.  This communication and translating between a website and Google is called search engine optimization, or SEO.  It is incredibly important for all personal injury lawyers and trucking accident lawyers to know that SEO is the key to acquiring new clients.

Not only do personal injury lawyers and trucking accident lawyers need to know how SEO works, they need to know the relative topics that prospective clients search for on Google.  Yes, we know the topics are trucking accidents.  But there is so much more than just trucking accidents to apply for.  And, quite frankly, if you try to out muscle other natural law firms on terms like “trucking accident lawyer” for Google searches, you will also lose.  You need to be more specific with your content.  

This is why a trucking accident legal content writer can draft your personal injury legal content for you.  A good legal content writer and give you content, but a great legal content writer can give you the content, SEO, and the results.  Read about how one of our blog posts landed a client a $3.6 million medical malpractice case.

Common Topics for Trucking Accident Lawyers That Should be in a Legal Blog on Any Truck Accident Lawyer’s Website

Part of succeeding with organic search results is having solid content.  Not only has our trucking accident legal content writer delivered that content (noted above), but our writer is also a licensed attorney.  In fact, our personal injury legal content writer handled defense work, then was a plaintiff’s personal injury lawyer, and is now a court attorney appointed to the New York State Supreme Court.  This well-rounded set of actual legal experience can explain for high-quality, relevant, and accurate content.  Coupled with a decade of SEO experience and drafting legal content for law firms on the internet, we can help your personal injury law firm.

All this experience is very important for your personal injury law firm’s website.  This is because coming up with strong topics and relevant topics is essential to getting organic search results.  It is important to know what prospective clients are searching for and how to obtain the results that they need to 1) find you, 2) feel good about your law firm, 3) recognize your legal strengths and ability, and 4) realize they need to call you right now.

Based on all of this real experience as a lawyer and personal injury legal content writer for over a decade, here is a partial and important list for all trucking accident law firms and lawyers to have for their law firm website and legal blog.

Federal Motor Carrier Safety Administration (FMCSA) Blog Topics:

  • Federal compliance in general (this should be a practice area page too!);
  • Hours of Service violations (HOS) (could be an issue in almost every trucking accident case);
  • Drug use;
  • Alcohol use which is the STRICTEST in trucking regulations because even .01 is a violation and truck drivers cannot consume alcohol within four hours of starting a shift (huge topic because of the prohibition BEFORE a shift starts gives no excuse for an BAC, as well as automatic testing in certain types of accidents);
  • Disabled trucks (emergency hazards must go on immediately and within 10 minutes must put out the three hazard signs);
  • ECM/black box data (crucial for determining what a trucker was doing in terms of speed, turning, signals, and other data, including proving how long the truck was stopped if the hazard lights and hazard signs were not placed out!);
  • Unsecured cargo (what to use to tie down, how many, and how often to check);
  • Falling asleep with driving (prohibitions on fatigue and ill driving above and beyond what the HOS violations are);
  • Tire blowouts (extensive tire regulations and when a tire must be replaced);
  • Trucking company liability for negligent hiring, training, and aggressive scheduling;
  • Equipment regulations;
  • Prohibition on cell phone use including texting;
  • Inclement weather regulations (truckers must slow down and even STOP if it is unsafe to contain, and any type of trucking accident occurring during bad weather is almost guaranteed to violate this regulation); 
  • Failure to keep a logbook or illegally modifying a logbook;
  • Negligent per se for violating these regulations which demonstrates “evidence of negligence” in most jurisdictions throughout the United States; and
  • Other important regulations.

Statute and Decisional Trucking Accident Legal Blog Post for 18 Wheeler Wreck Lawyers

  • Rear end collisions (the most common for sure);
  • Head on accidents (catastrophic with trucking accidents);
  • Running a red light;
  • Failure to yield;
  • Speeding;
  • Inexperienced truck driver;
  • Unsecured cargo;
  • Distracted driving, including use of handheld radio, eating, maps, delivery instructions, and other truck driver distractions;
  • Cell phone use for make calls or for texting;
  • Running a stop sign;
  • Drunk driving;
  • Drugged driving, including cocaine use by truckers to stay awake;
  • Unsafe backing up;
  • Dangerous left turns;
  • Hit and run accidents;
  • Failure to use headlights;
  • Improper backing up across lanes of traffic;
  • Improper lane changes;
  • Sideswiping other vehicles;
  • Jumping a curb and hitting a pedestrian;
  • Left turn crashes;
  • Weather-related crashes, especially snow and ice;
  • Equipment failure;
  • Lack of safety lights or markings;
  • Tire blowouts; 
  • Crossing the centerline (usually catastrophic injuries);
  • Passenger distractions;
  • Aggressive driving and road rage; and
  • Other serious types of truck crashes.

Types of Collisions in Trucking Accident Blog Posts for Law Firm Websites:

  • Head on collisions (often fatal);
  • Rear end collisions (the most common);
  • T-bone collisions (usually catastrophic and often fatal);
  • High speed collisions and crashes, especially interstate trucking accidents where most trucks must go to make deliveries from coast-to-coast;
  • Sideswipe crashes;
  • Jackknife trucking accidents;
  • Rollover accidents;
  • Crushing accidents;
  • Unsecured cargo on the road;
  • Cargo flying off a truck and into a trailing vehicle, including little debris like rocks or gravel;
  • Vehicle pileups;
  • Truck explosions;
  • Payload injuries, such as fall cargo;
  • Truck fires;
  • Tanker explosions and fires; and
  • Many other types of collision points of contact.

Common Injuries a Trucking Accident Legal Content Writer Can Post About

  • Traumatic brain injuries or TBIs (what you must focus on for any trucking accident case and should be a regular, reoccurring blog post);
  • Spinal cord injuries (the next most important, especially paraplegia or quadriplegia cases);
  • Wrongful death (very common in trucking accidents);
  • Amputations (massive damages);
  • Head injuries;
  • Broken bones (most common injury in almost all types of personal injury cases, but almost guaranteed in truck accidents);
  • Paralysis;
  • Brachial plexus injuries from seat belts;
  • Orbital blowout fractures;
  • Shoulder replacements or knee replacements;
  • Organ injuries;
  • Loss of vision, smell, hearing, or other sensation;
  • Disfigurement;
  • Burn injuries;
  • Spinal fusion surgeries;
  • Nerve damage;
  • Back injuries and neck injuries; and
  • Other common causes.

Other Important Trucking Accident Legal Content

  • Insurance issues with trucking company;
  • Passenger injuries;
  • Comparative fault;
  • Child injuries;
  • Lost wages;
  • Medical bills;
  • Future lost earnings;
  • CMS liens with Medicare/Medicaid;
  • Mechanical defects and product liability issues;
  • Inclement weather posts;
  • Seatbelt defense issues;
  • Paying for bills and damages;
  • Loss of consortium, relationship, services, and affection from injured victims;
  • Modifications to a victim’s house or vehicle;
  • CDL license issues;
  • Equipment like wheelchairs, canes, lifts, and other devices in the home, car, or just go get around; and
  • Other important topics.

Our Trucking Accident Legal Content Writer and Personal Injury Legal Content Writer Can Get You the Results Your Law Firm Needs

This is just a partial list of all of the possible trucking accident, 18 wheeler, big rig, semi tractor trailer, flatbed, commercial vehicle, tanker, logging truck, double trailer, and other box truck type of crashes that you need to show up on Google naturally.  Or if you want to pay for some very specific Google ads, you need to ensure that you have solid content that you are paying for to advertise your law firm.  The best solution could even be a mix of organic and paid ads.  But the truth is clear, both scenarios require you to have exceptional legal content.

As a former personal injury lawyer and trucking accident lawyer, and now as a member of a Supreme Court chambers, our personal injury legal content writer and trucking accident legal content writer has the practical experience in law that other legal content writers do not have.  In fact, we have not seen ANY legal content writers or companies that have even remotely as strong as a resume as our firm.  Our law firm blog writer has been handling personal injury blogs for over a decade, and our business has been operating for eight years.  If we were not successful, we would not still be here—especially with our resume, why would we write blogs if we were not successful and making money by helping lawyers?

We wouldn’t!

But here we are, still helping law firms throughout the United States get the results that they need to market their law firms and get new clients.  Ask us today how we can help get you the personal injury blog posts, practice area pages, and other legal content you need to market your trucking accident practice.

trucking accident legal content writer
Photo credit to jannoon028 at http://www.freedigitalphotos.net/images/view_photog.php?photogid=2337.
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