There are many reasons to have a legal blog. Most bloggers write about their experiences and shares stories with friends, family, and co-workers. Bloggers also share their knowledge and skill on the internet teaching readers how to do certain tasks, such as cooking or crafts. In fact, there are many blogs that are devoted to…
Hiring a Legal Content Writer for $30-$60 a Blog Post is Cheaper than Assigning Your Associate Who Bills Clients at $200 an Hour The practice of law is expensive–we know that. Some experts require two or three thousand dollars just for them to review your case and decide whether or not they will assist you–just…
Lawyers throw money into many different ways to advertise their services. This includes on the television, radio, yellow pages, with bar associations, and on the internet. But not all of these ways are effective, and many of them are a waste. This is particularly true for small firms or firms in saturated markets. Thus, the…
Legal Marketer With Clients in 13 States, Practicing in 37 States As we end one year and begin another, we would like to thank our loyal customers in 2013. We had the pleasure of working with law firms and attorneys across the United States. These law firms and attorneys practice in 37 states, plus Washington…
Once your law firm or attorney webpage and legal blog is launched, there are certain legal marketing tweaks you can make to improve your website’s position. As a legal content writer, I have seen many legal websites that were on the right track but lacking simple fixes that will yield big results. Three Tips from…
The American Bar Association (“ABA”) published an article reporting the findings of a LexBlog 2012 end-of-the-year survey regarding U.S. law firms and legal blogs. The study itself focused particularly on large law firms and reported some very interesting findings. Of the top Am Law 200 law firms, 77-percent of those firms had legal blogs which…
Too many legal content writers go off the “content is king” approach. That is not entirely true though. Legal content is much more complex than just drafting blog posts and articles. But as you’ll read in this post, content is less than one-fourth of a webpage’s overall ranking. Each post or article must consider Search…
Many people ask why hire a legal content writer to draft blog posts or articles for your firm’s website. Many firms typically assign this task to their support staff, associates, or even have partners/members and of counsel on a rotating schedule. This is a flawed approach for many reasons. First, support staff may not have…
Recent studies show that search engine queries have surpassed Yellow Page and directories for local business searches. In addition, less and less people cite paper advertising as their primary source of information; upwards of seventy-five percent refer to search engines seeking local services as their first resource. Moreover, your best clients and your strongest competitors…
Did you know that almost eighty-percent of consumers researching legal information use the internet? Did you also know that online legal directories receive millions of visitors each year all looking to obtain representation? While having a website is certainly a step in the right direction, to effectively tap into this online market a lawyer or…