What is PageRank and Why It Matters for Legal Content

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Too many legal content writers go off the “content is king” approach.  That is not entirely true though.  Legal content is much more complex than just drafting blog posts and articles.  But as you’ll read in this post, content is less than one-fourth of a webpage’s overall ranking.  Each post or article must consider Search…

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Why to Hire a Legal Content Writer for your Law Firm Website

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Many people ask why hire a legal content writer to draft blog posts or articles for your firm’s website.  Many firms typically assign this task to their support staff, associates, or even have partners/members and of counsel on a rotating schedule.  This is a flawed approach for many reasons. First, support staff may not have…

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10 Reasons Why Lawyers Should Market Their Services Online

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Recent studies show that search engine queries have surpassed Yellow Page and directories for local business searches.  In addition, less and less people cite paper advertising as their primary source of information; upwards of seventy-five percent refer to search engines seeking local services as their first resource.  Moreover, your best clients and your strongest competitors…

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Five Common Mistakes of Attorney Websites

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The single most important tool in law firm marketing is having a webpage.  But it goes without saying that there are a lot of attorney and law firm websites that your page will be competing with.  Therefore, it is imperative to differentiate yourself from the competition through your website. To help you do this, there…

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SEO: What is it and Tips How it Can Help Your Firm’s Website

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One of your biggest allies helping your legal website and blog is SEO.  But what is SEO?  It stands for Search Engine Optimization which is the process of improving the visibility of a website in a search engine’s nature or unpaid search results.  Basically, it is a technique which helps search engines locate then rank…

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Online Legal Marketing: Beyond Just Having a Website

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Did you know that almost eighty-percent of consumers researching legal information use the internet?  Did you also know that online legal directories receive millions of visitors each year all looking to obtain representation? While having a website is certainly a step in the right direction, to effectively tap into this online market a lawyer or…

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Does Your Law Firm’s Online Marketing Comply With ABA Rules?

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This post is a must read for any attorneys or law firms using internet marketing.  You want to make sure that your practice is complying with the ethical rules when it comes to internet marketing.  But this should not be your only stop.  Each state has different ethical rules to follow, and this post will…

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