New Year, New Website, New Services: NAB Worked With Lawyers in 13 States in 2013
- December 29, 2013
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- NAB Legal Marketing
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Legal Marketer With Clients in 13 States, Practicing in 37 States As we end one year and begin another, we would like to thank our loyal customers in 2013. We had the pleasure of working with law firms and attorneys across the United States. These law firms and attorneys practice in 37 states, plus Washington…
Using Your Legal Blog Effectively to Improve Your Law Firm Website
- August 28, 2013
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- NAB Legal Marketing
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While a legal blog is no substitute for a substantial law firm website, your legal blog is an essential tool to increase the visibility of your law firm website. In fact, blog websites are primed to create traffic flow to the individual posts much faster than a regular website is to create traffic to individual…
Legal Content Writer Shares the ABA Journal’s Tech Trends Report
- June 25, 2013
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- NAB Legal Marketing
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The June 2013 issue of the ABA Journal republished the 2013 Legal Technology Survey Report in the “Business of Law” section of their magazine. As a legal content writer and practicing attorney, there is great interest in observing and reacting to the trends that relate to me. All of the data excerpts except one included…
SEO Improvement Tips for Attorneys: Legal Content Writer Explains
- May 15, 2013
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Once your law firm or attorney webpage and legal blog is launched, there are certain legal marketing tweaks you can make to improve your website’s position. As a legal content writer, I have seen many legal websites that were on the right track but lacking simple fixes that will yield big results. Three Tips from…
Firms With Legal Blogs Rose In Rankings, According to ABA Journal Article
- January 12, 2013
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The American Bar Association (“ABA”) published an article reporting the findings of a LexBlog 2012 end-of-the-year survey regarding U.S. law firms and legal blogs. The study itself focused particularly on large law firms and reported some very interesting findings. Of the top Am Law 200 law firms, 77-percent of those firms had legal blogs which…
Legal Blog Start-up Kits; One Client’s Request Becomes A New Service
- January 6, 2013
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- NAB Legal Marketing
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As legal content writers, we are always willing to take request from clients regarding services we may provide. Back in August, we had received a request seeking a legal blog start-up kit which comprised of a group of blog posts to help populate a legal blog before launching it publicly. We gladly obliged and provided…
What is PageRank and Why It Matters for Legal Content
- August 9, 2012
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- NAB Legal Marketing
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Too many legal content writers go off the “content is king” approach. That is not entirely true though. Legal content is much more complex than just drafting blog posts and articles. But as you’ll read in this post, content is less than one-fourth of a webpage’s overall ranking. Each post or article must consider Search…
Why to Hire a Legal Content Writer for your Law Firm Website
- August 6, 2012
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- NAB Legal Marketing
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Many people ask why hire a legal content writer to draft blog posts or articles for your firm’s website. Many firms typically assign this task to their support staff, associates, or even have partners/members and of counsel on a rotating schedule. This is a flawed approach for many reasons. First, support staff may not have…
10 Reasons Why Lawyers Should Market Their Services Online
- August 4, 2012
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- NAB Legal Marketing
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Recent studies show that search engine queries have surpassed Yellow Page and directories for local business searches. In addition, less and less people cite paper advertising as their primary source of information; upwards of seventy-five percent refer to search engines seeking local services as their first resource. Moreover, your best clients and your strongest competitors…
Five Common Mistakes of Attorney Websites
- August 3, 2012
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- NAB Legal Marketing
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The single most important tool in law firm marketing is having a webpage. But it goes without saying that there are a lot of attorney and law firm websites that your page will be competing with. Therefore, it is imperative to differentiate yourself from the competition through your website. To help you do this, there…
John H. Fisher, Esq.
New York Medical Malpractice Lawyer