Personal injury law firms and personal injury lawyers, especially auto accident lawyers and trucking accident lawyers, need to have a strong website in order to retain new clients or a steady flow of new clients. It simply does not matter what you may think about word-of-mouth marketing. Important statistics show that 96% of people seeking legal advice use a search engine. The same statistics show that almost two-thirds (2/3s) of these searches are non-branded, meaning they are not searching for a particular lawyer or law firm. This means that lawyers who help their website get higher up on Google search results are more likely to get exposure and new clients. To do this, lawyers need to know about search engine optimization, or SEO. There are three types of SEO for lawyers which can help. Our legal content writer shares the important differences to help your law firm get an edge.
SEO stands for “search engine optimization.” This is how all search engines like Google, Yahoo, and Bing organize and filter search results. That is, search engines take the search terms and try to translate what the searcher was looking for by comparing it with your website’s content. Thus, if you can speak the language of the search engine you are more likely to get connected with more relevant searchers.
But presenting this content to search engines requires a lot. Google and other search engines use complex algorithms to assess the content as it relates to internet searches. While Google gives out best practices, there are many algorithms that are not made public to prevent abuses. There are also some algorithms that look for unethical or abusive conduct which could actually trigger Google to ban or blacklist your website. Yikes!
Overall, our legal content writer knows that SEOs on the quality of your website’s traffic and the quantity of the website traffic which results in exposure of your website. Search engines look for and hone-in on these factors to increase a website’s exposure. Personal injury lawyers and law firms can use these tips to get better exposure on search engines.
Most lawyers do not know what SEO. That is fine, because most SEO techs do not know what res ipsa loquitur is or how many days to calendar for a cross-motion. Well, we know both because our legal content writer was on the defense side, a plaintiff’s personal injury, and now a court attorney in chambers to a New York State Supreme Court Justice. So yes, we can do SEO and law.
Regardless, our personal injury legal content writer has been drafting content for personal injury law firms for a decade and knows how important SEO is for lawyers. We know lawyers do not know both like we do. It is important to understand more broadly the types of SEO so you can learn how to use them. Generally, there are three types of SEO that lawyers need to know about. It is important to know what these three types of SEO for lawyers are to get better results. The three general types of SEO are the following:
Content SEO or On-Page SEO: The optimization of the words you use in your blogs and website content. This is the easiest way for lawyers to increase their website SEO in general because it just requires slight modifications to how lawyers write blogs
Technical SEO, also known as Behind-the-scenes SEO or off-page SEO: This is optimizing how your website identifies its content and shares it with Google or people searching on the internet. Some of this information is easy for lawyers to do like tags, categories, slugs, meta-descriptions, and other details, whereas other information can be more complicated like how to set up caching, broken link checkers, and other website-health checks.
Off-website SEO: This is using backlinks and other websites to refer to your own website to improve its apparent authority to both Google, search engines, and potential clients. This is very time-consuming and difficult to do because it requires using other resources to track links back to your own website.
Now that you have the information and tools how to improve your law firm website, how should lawyers use it? Well the first suggestion I would make is a legal content writer. But if you are here to learn from tricks, you probably want to try it on your own first. This is great, because true SEO results can take months to generate and you should start as soon as you get your law firm website. There are also many ways that lawyers can start with own SEO or handle their own SEO without expert help.
Here are some common ways to use each type of SEO to your advantage:
Content SEO is the easiest type of SEO for personal injury lawyers to start with, but the hardest to master. There are many moving parts with content SEO, but some very basic ones such as just hyperlinking to your own websites.
Most SEO websites consider technical SEO to be more, well, technical website functions. However, we think that off-page SEO should be grouped in or also constitute technical SEO. We are talking about tags, categories, slugs, and meta-descriptions too. Here are some important technical SEO tips for personal injury lawyers:
This is a trickier and harder form of SEO for lawyers because it requires more computer knowledge, as well as more time, to achieve. It also requires some luck, trial and error, and patience. Here are some off-website SEO tips that lawyers can try.
These three types of SEO for lawyers is not just a one time effort. You should also strive to continue to improve your website’s SEO. It is important to note that not only can the SEO improve, but it can do down if you do not work on it. Indeed, many of the forms of SEO include activity, frequently of new content, and updating. If you have really great SEO today but do not do anything for your website for years, it can negatively affect your SEO.
This can be a challenge for lawyers. Maybe they have a lot of time now to dedicate to improving their website. However, lawyers can quickly get very busy. This is especially true if a lawyer’s SEO efforts initially work great. Lawyers and personal injury law firms could become very busy and focused on the legal practice aspect of the firm. But then new cases will slowly stop coming in. Then new cases may entirely stop. It could take a big effort to bring back the law firm’s SEO to start getting new cases coming through the door.
That is why it is important to have an important plan. That plan should be to have a personal injury legal content writer. You may want to hire a legal content writer to help you get started and rolling in new clients. Or you may want to hire a legal content writer to help you manage our website and SEO while you are focusing on all the new cases that come in through your website. In either situation, having an auto accident legal content writer, trucking accident legal content writer, or any other type of personal injury legal content writer can help your law firm immensely.
Get started today with our legal content writer to ensure that all of your law firm SEO and website needs are met. We can help you get the results you deserve. We are also only a fraction of a price as compared to other writers and legal marketing companies making us the easy choice for your law firm website needs.