Hiring a Legal Content Writer for $30-$60 a Blog Post is Cheaper than Assigning Your Associate Who Bills Clients at $200 an Hour The practice of law is expensive–we know that. Some experts require two or three thousand dollars just for them to review your case and decide whether or not they will assist you–just…
Lawyers throw money into many different ways to advertise their services. This includes on the television, radio, yellow pages, with bar associations, and on the internet. But not all of these ways are effective, and many of them are a waste. This is particularly true for small firms or firms in saturated markets. Thus, the…
The June 2013 issue of the ABA Journal republished the 2013 Legal Technology Survey Report in the “Business of Law” section of their magazine. As a legal content writer and practicing attorney, there is great interest in observing and reacting to the trends that relate to me. All of the data excerpts except one included…
Once your law firm or attorney webpage and legal blog is launched, there are certain legal marketing tweaks you can make to improve your website’s position. As a legal content writer, I have seen many legal websites that were on the right track but lacking simple fixes that will yield big results. Three Tips from…
The American Bar Association (“ABA”) published an article reporting the findings of a LexBlog 2012 end-of-the-year survey regarding U.S. law firms and legal blogs. The study itself focused particularly on large law firms and reported some very interesting findings. Of the top Am Law 200 law firms, 77-percent of those firms had legal blogs which…
One of your biggest allies helping your legal website and blog is SEO. But what is SEO? It stands for Search Engine Optimization which is the process of improving the visibility of a website in a search engine’s nature or unpaid search results. Basically, it is a technique which helps search engines locate then rank…
This post is a must read for any attorneys or law firms using internet marketing. You want to make sure that your practice is complying with the ethical rules when it comes to internet marketing. But this should not be your only stop. Each state has different ethical rules to follow, and this post will…