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Do you Know what is the Most Popular Way to Find a Lawyer?

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Lawyers throw money into many different ways to advertise their services.  This includes on the television, radio, yellow pages, with bar associations, and on the internet.  But not all of these ways are effective, and many of them are a waste.  This is particularly true for small firms or firms in saturated markets.  Thus, the…

Using Your Legal Blog Effectively to Improve Your Law Firm Website

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While a legal blog is no substitute for a substantial law firm website, your legal blog is an essential tool to increase the visibility of your law firm website.  In fact, blog websites are primed to create traffic flow to the individual posts much faster than a regular website is to create traffic to individual…

Legal Content Writer Shares the ABA Journal’s Tech Trends Report

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The June 2013 issue of the ABA Journal republished the 2013 Legal Technology Survey Report in the “Business of Law” section of their magazine.  As a legal content writer and practicing attorney, there is great interest in observing and reacting to the trends that relate to me. All of the data excerpts except one included…

Legal Blog Start-up Kits; One Client’s Request Becomes A New Service

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As legal content writers, we are always willing to take request from clients regarding services we may provide.  Back in August, we had received a request seeking a legal blog start-up kit which comprised of a group of blog posts to help populate a legal blog before launching it publicly.  We gladly obliged and provided…

What is PageRank and Why It Matters for Legal Content

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  • NAB Legal Marketing
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Too many legal content writers go off the “content is king” approach.  That is not entirely true though.  Legal content is much more complex than just drafting blog posts and articles.  But as you’ll read in this post, content is less than one-fourth of a webpage’s overall ranking.  Each post or article must consider Search…

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