You do not get one-third of your marketing back if you win a case. Any time devoted into marketing for a personal injury lawyer is simply the cost of doing business. And marketing is a necessary cost of doing business. The most successful personal injury lawyers are the ones with prolific marketing. This marketing includes TV ads, newspapers, on buses, and of course on the internet. In fact, a legal blog writer might be the most important component of any personal injury law firm marketing plan. Because even if a prospective client finds a lawyer’s ad on TV or across a bus, that prospective client is most likely going to look up the law firm and lawyers online.
This is why having an updated, educational, and overall solid website is essential. Prospective clients want to best care for them, especially if they have been seriously injured by another person’s negligence. If a website is updated or has misinformation, or if the content is simply not helpful, the prospective client will just go to the next personal injury lawyer that does have their website in order.
SCENARIO 1: You pay your youngest, cheapest associate (usually the one getting stuck doing the blogs!) about $37 an hour (48 weeks [4 weeks vacation subtracted] x 40 hours a week which is 1920 hours, then divide $70k a year by 1920). It may take that associate 1.5 hours to do a decent blog and post it, or about $56 worth of his/her time. That is with no training or experience withe SEO, and good luck with that new associate getting 60 topics a month. BUT a Legal Content Writer could do the blog post, fresh and proven topics, AND cost between $50 for the same content!
That scenario you would be saving MONEY and CONTENT–remember, the content drafter by a Legal Content Writer who drafts more than a thousand personal injury blog posts a year will be substantially better than your youngest associate. OH–and our Legal Content Writer is a former defense nursing home/health care lawyer (two years practicing), plaintiff’s personal injury lawyer (two years practicing), AND NOW A COURT ATTORNEY APPOINTED TO THE NEW YORK STATE SUPREME COURT TO A SUPREME COURT JUSTICE. Sorry to your youngest associate, but he or she is not going to be as balanced or achieved as our Legal Content Writer.
BUT WAIT–you don’t use your youngest associate? You are a solo or small firm and you do the blogs yourself? Here is a scarier scenario:
SCENARIO 2: You pay you $78 an hour ($150k a year by 1920 [hours in a year based on 48 weeks and 40 hour weeks]). It took you 1.5 hours to go the blog, or $117 of your time. You don’t know SEO and you aren’t sure how many topics you can come up with. You’ve never heard of a “meta-description” and you don’t know the different between “tags” and “categories.” A Legal Content Writer knows all of this can would only charge you $50 a post.
YIKES. You need a legal content writer.
SCENARIO 3: You have billable hours. You bill a modest $200 an hour. It takes you 1.5 hours to do the blog which you could have billed $300 for. The Legal Content Writer would have charged you $50 for the same content. You lost out on $250, or if you wanted one blog post a weekday you lost out on $1,250. In a month that is about two mortgage payments of billables lost to write blogs, and you aren’t sure you are doing it correctly.
Ask our Legal Content Writer how we can help your personal injury law firm and your personal injury lawyers today! These scenarios just hurt you and your practice, and you may be hurting your chancing of obtaining new clients with poor content. Contact us to learn more how we can help you right now.