When you launch your legal blog or website for the first time, you want to relay to your prospective clients that you have the experience they are looking for to solve their problems. Nothing could be more counterproductive to this notion than having little content or an empty blog.
Clients have asked us for start-up kits and we have developed a strategy. We offer a group of blog posts for your firm to ensure your clients see a seasoned and populated legal blog. There are four types of blog posts that we offer, all at different lengths, costs, and for different purposes. We make starting a law firm blog easier than ever.
Option 1: General Practice Area Posts – These posts are between 800 and 1000 words long and cover a large practice area generally while having subheadings about more specific topics. For instance, these posts may be on personal injury and contain subheadings of auto-accidents, medical malpractice, premises liability, products liability, wrongful death, and construction accidents. The purpose of these posts is to link to your website’s content and to showcase your firm’s competence in handling many different types of cases. These posts typically cost between $60 and $100 each, depending on the complexity. We only recommend one or two of these posts at start up. When you are starting a law firm blog, these posts who a wide-breadth of topics to help unsure visitors narrow down their search.
Option 2: Short and Specific Topic Posts – At approximately 300 words long, these posts are to populate the side of your blog with titles and headings of practice areas your clients may be seeking for. For example, these posts would be short recitations of wrongful death, medical malpractice, or auto-accidents so the side of your blog contains these headings. These posts are typically $20 to $40 each, and it is recommended that there are five to eight posts to launch of blog. It is important when you are starting a law firm blog to contain many blog posts to show an expansive blog, but also to give direct and pinpoint topics for search engines to find.
Option 3: Long and Specific Topic Posts – Averaging about 500-600 words, these posts are about a single area of law but broken down further into the common issues within it. For instance, the main topic might be medical malpractice, which is further broken down in foreign objects, wrong-site surgery, lack of consent, and misdiagnosis cases. Generally, these posts cost between $50 and $70 depending on the topic and amount of subheadings. We recommend four to six of these to start up a blog, depending on the range of practice areas your firm handles. To help convert prospective clients to clients, flexing your legal prowess is important when starting a law firm blog with these detailed, authoritative posts.
Option 4: Current Event/Issues in the Law Posts – These posts area about 400 to 600 words long, are are drafted on recent decisions, cases, case summaries, or issues relating to the practice areas that your firm handles. These posts range between $30 and $45 each, and it is recommended that there are one or two of these posts when your blog launches. When you are starting a law firm blog, this type of post is important to show temporally that it is active.
Do you have questions which options are best when you are starting a law firm blog? We are legal blog writers for America’s law firms. Contact us today for guidance!
Retention and Payment
Unlike other legal content writing businesses, we do not turn away clients; we are able to provide website content for any size firm on any area of law! In addition, we provide services to law firm support businesses such as document storage, forensics, and other law firm marketing businesses.
For billing, we have a monthly billing option (invoices) or a retainer.
For our monthly billing option, we will keep track of the number of posts completed for your firm and send you an invoice of all the articles you have received on the 1st of the month. Payment is due by 15 days later.
We may agree to or ask for a retainer to deduct services provided to you at an agreed upon rate from a lump sum paid in advance. This is rare and will only be asked upon request.
If you have any further questions, please visit our FAQ for more information.