Why Blogs Can Outperform Mass Mailings
Let’s be honest, mass mailings can work wonderfully for your practice. They certainly are a viable method of advertising to potential clients or past clients with services or new services you provide.
However, designing these informational pamphlets to send out can either take you a lot of time, or cost you a lot of money to hire someone to professionally do it. Moreover, you need to pay for printing, then envelopes and mailing out to your contacts.
Wait–what contacts you say? Ah yes, these work best for seasoned attorneys with a book already. You could blindly choose addresses but that is wasteful and might have adverse results since people might think you are spamming them with information. Particularly if you are a new attorney trying to acquire clients and build your client book, mailings are just not worth the trouble and money.
That is why a blog is superior for a young lawyer or lawyer with a niche practice seeking to expand your clientele. As a lawyer, you should already have a website. So adding a blog to your website is not particularly burdensome or costly, and might already be included in your website package.
Using NAB Legal Marketing to add content to your blog is also quite cost effective for the vast services we provide, the quality content, and regularity which we can update your blog. If you are interested in learning more or retaining us, please contact us at inquiries@NABLegalMarketing.com.