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SAVE MONEY Hiring a Legal Content Writer

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Hiring a Legal Content Writer for $30-$60 a Blog Post is Cheaper than Assigning Your Associate Who Bills Clients at $200 an Hour The practice of law is expensive–we know that.  Some experts require two or three thousand dollars just for them to review your case and decide whether or not they will assist you–just…

Do you Know what is the Most Popular Way to Find a Lawyer?

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Lawyers throw money into many different ways to advertise their services.  This includes on the television, radio, yellow pages, with bar associations, and on the internet.  But not all of these ways are effective, and many of them are a waste.  This is particularly true for small firms or firms in saturated markets.  Thus, the…

Using Your Legal Blog Effectively to Improve Your Law Firm Website

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While a legal blog is no substitute for a substantial law firm website, your legal blog is an essential tool to increase the visibility of your law firm website.  In fact, blog websites are primed to create traffic flow to the individual posts much faster than a regular website is to create traffic to individual…

What is PageRank and Why It Matters for Legal Content

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Too many legal content writers go off the “content is king” approach.  That is not entirely true though.  Legal content is much more complex than just drafting blog posts and articles.  But as you’ll read in this post, content is less than one-fourth of a webpage’s overall ranking.  Each post or article must consider Search…

Why to Hire a Legal Content Writer for your Law Firm Website

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Many people ask why hire a legal content writer to draft blog posts or articles for your firm’s website.  Many firms typically assign this task to their support staff, associates, or even have partners/members and of counsel on a rotating schedule.  This is a flawed approach for many reasons. First, support staff may not have…

10 Reasons Why Lawyers Should Market Their Services Online

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Recent studies show that search engine queries have surpassed Yellow Page and directories for local business searches.  In addition, less and less people cite paper advertising as their primary source of information; upwards of seventy-five percent refer to search engines seeking local services as their first resource.  Moreover, your best clients and your strongest competitors…

Online Legal Marketing: Beyond Just Having a Website

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Did you know that almost eighty-percent of consumers researching legal information use the internet?  Did you also know that online legal directories receive millions of visitors each year all looking to obtain representation? While having a website is certainly a step in the right direction, to effectively tap into this online market a lawyer or…

Does Your Law Firm’s Online Marketing Comply With ABA Rules?

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This post is a must read for any attorneys or law firms using internet marketing.  You want to make sure that your practice is complying with the ethical rules when it comes to internet marketing.  But this should not be your only stop.  Each state has different ethical rules to follow, and this post will…