Online Legal Marketing: Beyond Just Having a Website
Did you know that almost eighty-percent of consumers researching legal information use the internet? Did you also know that online legal directories receive millions of visitors each year all looking to obtain representation?
While having a website is certainly a step in the right direction, to effectively tap into this online market a lawyer or law firm needs to do more. They need to ensure their website expands their web presence so that their website is the one giving answers to those eighty-percent searching the internet while increasing exposure to the millions also searching online legal directories.
The best way to do this is to have a frequently updated blog attached to your attorney or law firm website. Drafting posts on a variety of legal issues related to your services will expand your web presence by generating new sources of information prospective clients will search for. When prospective clients do come across these sources of information to answer their question, they are also directed to your website. If there are any follow-up or future questions, they will contact you for the answers.
You need to think of your legal blog posts as almost bait to attract prospective clients to your line. The stronger, more substantial, and wider the array of topics, the more prospective clients you will attract to your blog and your website. It is critical that your website has substantial and competent information on it! According to one study, almost fifty-percent of prospective clients choose an attorney online whose website demonstrated “expertise in a particular legal field.”
In addition, because of the ailing economy, prospective clients are more likely to thoroughly investigate the best value for their legal services. More and more prospective clients are reading throughallof the information on an attorney’s website–including their blog–before retaining them. Providing free legal information on a blog adds value to the service a prospective client gets, but it also allows them to see the quality of work that a lawyer or law firm will do for them.
This is why your legal blog or website needs more attention than just a busy associate’s or paralegal’s quick write-up at the end of the day. Hiring a legal content writer such as NAB Legal Marketing will ensure your blog has substantial, well-written, and informational posts added to your blog.
But the rules of a law firm apply to legal content writers too! Shop around and look for legal content writers who regularly write their own blog posts. Who have well-maintained websites, Facebook sites, and Twitter accounts.
If you are interested in retaining our services or have a question, please do not hesitate to contact us at inquiries@NABLegalMarketing.com.