Not Just for Clients: Using Your Legal Blog to get Referrals
Sure, a main purpose of using your legal blog is to educate clients as we explained yesterday. This is imperative to expanding your web presence and your “net” to catch prospective clients in. But did you know, having a legal blog is also important to get referrals?
That’s right! Think about it–how many times have you had prospective clients come to you with a case you either could not handle due to caseload, was outside of your practice area, or you were conflicted out of? What about friends or family in other states that you just could not help because they do not live geographically close enough to you?
More importantly, what would you do if your friends or family asked you to recommend a lawyer to them in another state you were unfamiliar with?
Of course, you would ask any colleagues if they knew anyone, but you would also look online for a competent attorney. Coming across a lawyer’s website that is well-maintained and constantly being updated is a sure indicator of an attentive lawyer. Further, their blog highlights recent successes and related cases they have handled which can assure you that they are competent attorney which is a good fit for your referral.
Don’t think this happens? Visit our “Testimonials”! Just how clients search the internet looking for a good attorney, other attorneys will do the same. Being able to appeal to both prospective clients and attorneys alike is certainly challenging, but quite possible.
This is why having a legal blog that is timely and authoritative, with continuous and substantial content, is imperative to the growth of your practice. You are not just trying to impress prospective clients, but also other lawyers!
Here are NAB Legal Marketing, we understand that your website needs to impress clients and other attorneys alike. If you are interested in learning more of have any questions, please do not hesitate to contact us at firstname.lastname@example.org.