With last night’s Mega Millions drawing, most of us are waking up at least a $1 poorer. And while for three lucky winners it pays to dream, for attorneys it pays to use the internet.
Nowadays, lawyers who fail to use the internet to their full advantage are only hurting themselves. This is not only because they are failing to generate prospective clients solely through the internet, but also because if someone does recommend their firm to another person, and that person cannot find that firm on the internet or it is a feeble website, even that recommendation won’t convince that prospective client to retain this attorney.
The economy is struggling and hiring an attorney is costly. Law firm websites need to convince prospective clients–who are essential customers!–that this lawyer is a “good buy” and worth the money.
One of the best ways to make your website look better is to constantly add relevant, substantial, and useful content. Not only will this convince prospective clients that you are attentive and engaging, but also to showcase your expertise in your practice areas. Would you buy a car without first seeing it and test driving it? No!
While this example is not exactly transmutable to a law practice, providing clients with legal content through your law firm’s blog will serve this function. Additionally, your legal blog will also highlight your firm’s attorneys and recent successes which also provide prospective clients with a sampling of what your firm has been and can do.
Here at NAB Legal Marketing, we particularly focus on doing just this. Our legal content is not only relevant and timely, useful and educational, and substantial, but we put your firm on a pedestal to show off to prospective clients. If you are interested in our services or would like to learn more, please contact us at inquiries@NABLegalMarketing.com.